“I put in two free gifts into every RuffRest pet bed purchase,” Chitnis said. Her company, Timberdog, produces environmentally friendly portable pet beds. Leena Chitnis is a small business owner in the San Francisco area. Including a small gift or voucher for a free service is an easy way to thank your customers. “Then they can enjoy the gift card to shop more and try new products.”Įveryone loves free surprises. “This provides me with high quality, pointed feedback, and gives them an opportunity to form a more personal connection with my brand,” Neuman said. Newman offers a gift card to customers in exchange for their time. Newman hops on 30-minute calls with select customers to hear their feedback and learn what new products they want to see. She engages loyal customers through a customer interview program. Jocelyn Newman is the founder of First Peak, a small business that creates adventure clothes for babies and toddlers. You could also provide gift cards to valued customers who leave feedback or take a survey. “It's definitely in our benefit to keep these valuable customers feeling good about us,” Immer told. Immer said the bakery launched the program after an internal analysis found that a major portion of the business’ overall sales come from just the top 5% of customers. “Instead, we frame the gift cards as random acts of graciousness for them supporting our business.” “There's no set timing to when we provide these,” said Reed Immer, director of sales and marketing at Chabaso Bakery. The bakery found success in offering gift cards, usually $25 to $50, to returning customers who rank in the top 5% of spenders in the past year. Handing out gift cards to specific customers is another option.Ĭhabaso Bakery is a two-store, family-owned company in New Haven, Connecticut. Creating a loyalty program can be tricky.
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